Fish and Poultry

Clean protein at its best - proper sourcing is the key


Fish and Poultry

Clean protein at its best - proper sourcing is the key

You are what you eat, eats...

What does your chicken or fish eat? Do you want to know? The answer is Yes! As author Michael Pollan says - what you eat eats turns out to be the pivotal question because protein is easy to find in the good ol USA but most is cheap n dirty. Some however is pristine - full of good protein, good fats and good nutrition.

Check out this "quick list" here, then scroll down for a bit more detail on how to get the quantity and quality of protein your body really needs for optimal health, wellness and peak performance.  


Wild Caught Salmon - Alaskan salmon, wild caught and frozen at sea or quickly brought to shore / processor, filleted and flash frozen there. Eat this high omega 3 source weekly. Fave

Mackerel, herring, sardines - these small oily fish offer robust flavor and great nutrition. Fave

Lake Trout - white fish, mild, good omega 3 source. Canadian fisheries offer a clean crop. Fave

Tuna - these are predatory fish so the smaller the tuna the better. 

Halibut - wild caught, high in Omega 3s

Cod - ditto, yum

Lobster and Shrimp - only wild caught from clean waters, especially the shrimp.

Pastured Poultry - Chicken and turkey raised outside on grass, moved often to fresh pastures, eating clean grain, grass and bugs for protein. Low density, fresh air, sunshine and no antibiotics. 

Pastured Eggs - from the above oh so happy pasture raised poultry. Organic feed is even better. With deep orange yolks these eggs have superior fat profile and higher nutrition.  



ok in a pinch

Organic Eggs - not as good as pastured eggs but... organic grain fed, antibiotic free, high omega 3 feed is way better than standard eggs.

Fresh Fish - unless you live on a coast and even then, "fresh" fish has often been sitting around way too long, Flash frozen on the boat is still the best.


Farmed Fish - all the same issues as any confinement feedlot animal - toxins, unnatural feed, hormones, disease. Farm fish also lack the healthy fats that wild caught fish offer in abundance. If it doesn't say "wild caught" it's farmed.

Cheap Poultry - fed antibiotics in high density confinement and only conventional grains changes the birds fat profile and not for the better. Go organic, pay more, eat less. 

Cheap Eggs - nutritional lightweights from conventional birds. And don't fall for terms like "Cage free, Free range, and pasteurized". Cheap eggs are cheap eggs.   

Processed Deli Meat - low grade cuts from grain fed confinement feedlot poultry plus lots of additives, preservatives, salt, sugar, etc.

When it comes to animal protein, quality counts

primo proteins

The scoop on getting your share of lean clean protein

primo proteins

The scoop on getting your share of lean clean protein

Fish Finishes First

Getting enough protein is a very easy goal to accomplish in America today. Getting the right kinds of protein, sources that actually support optimal health instead of degrading it - that is your quest and fish and fowl are great choices.

The omega 3 fatty acids, fat soluble vitamins, important minerals like iodine, selenium, magnesium all make fish a nutritional powerhouse source of protein.  

Throughout the history of mankind even landlocked peoples went to great lengths to trade or travel in order to get fish and seafood into their diet.

Today fish is prized not only for it's flavor but how it helps reduce inflammation, a core component of most major disease states. 

Avoid all farm raised fish. Most have unacceptably high levels of pcbs and other chemical contaminants. They are often fed an unnatural diet of grains which can greatly decreases their omega 3 fats. They are also fed antibiotics.

In short, farmed fish suffers all the same problems as any confinement feedlot animal so wild caught is the way to go.

Mercury Scare

No need to avoid all fish because of the potential for mercury. Just choose smart and get all the benefits fish has to offer. Smaller fish that are low on the food chain. Wild caught fish. Fish from cold deep clean waters.



Fat Fish Facts

Eat Fat Fish. It sounds funny but no other piece of nutritional advice could ring more true. We hear a lot today about how we need more, much much more omega 3 fats in our diet, and less of those pro inflammatory omega 6s. So where do we get our omega 3s? Fish! Specifically in the soft brown flesh just beneath the skin. 

Besides all those heart healthy fats, fish and seafood also satisfy our daily clean protein allotment. And how much protein do need? An easy formula, your weight divided in half = grams of protein per day. Thus a 180 lbs dude needs 90 grams....

And fish is a great choice - a 3 oz serving of fish contains lots of quality protein...

Alaskan wild caught salmon - 22g

Herring, sardines, mackerel - 

Lake trout - 21g

Flounder, cod, halibut - 21g

Tuna canned - 17g  

Tuna steak is 25g

Shrimp - 17g


Poultry Power

Chicken and turkey, not to mention eggs are good protein too. The key is to get to know your farmer. What are the chickens fed? Are they living outside and moved to fresh grass every few days? Good because this means hormones and antibiotics won't be necessary. It also means their fave protein - live bugs and grubs will be available along some tasty grasses. It all adds to their health, nutrition profile and flavor. Pastured poultry is good stuff. 

Two Eggs - 16g of protein

Turkey - 27 g

Chicken 28g